Publicity and marketing for the Kivistö School Path

Increasing awareness of traffic safety is an important part of the Kivistö School Path. A playful, gaming approach with online and mobile solutions includes all parties to learn more about the elements of safety on the school path: parents, children, local schools and other residents.

Designers

Monica Cota, Camilla Rouffiange-Ahmad and Linda van Stipmout

Intructors

Juha Ainoa and Pasi Pänkäläinen

The service concept was designed as part of Design for Everyday Mobility project (2011-2013) funded by European Regional Development Fund as well as the Cities of Helsinki and Vantaa.

More info on the project