The purpose of revising the visual appearance and marketing is to increase the number of visitors, to strengthen the Helsinki cycling brand and to encourage citizens to cycle more. Another message is that the Bicycle Centre is a place where cycling-related services can be found easily.
Heidi Taskinen, Mirja Nurmi and Mette Pahkala
Juha Ainoa and Pasi Pänkäläinen
The service concept was designed as part of Desing for Everyday Mobility project (2011-2013) funded by European Regional Development Fund as well as the Cities of Helsinki and Vantaa.